Saudi Arabia has unveiled TOURISE, a ground-breaking global platform aimed at transforming the future of tourism through innovation, sustainability, and collaboration. Launched on May 22, 2025, by Tourism Minister Ahmed Al-Khateeb, TOURISE seeks to unite leaders from tourism, technology, investment, and sustainability sectors to drive long-term transformation in the global travel industry.
What Is TOURISE?
TOURISE is a year-round initiative designed to foster continuous collaboration, investment, and knowledge sharing in the tourism sector. It aims to inspire transformation through strategic investments, integration of technological advancements, and high-level collaboration, targeting sustainability and impact.
Key Features of TOURISE
Innovation Zone: A dedicated space showcasing technologies from global SMEs and corporations in fields such as AI, mobility, and sustainability.
TOURISE Summit: An inaugural invite-only event set for November 11–13, 2025, in Riyadh, featuring a live streamed global program focused on themes like AI-powered tourism, disruptive business models, enhanced travel experiences, and sustainability-driven growth.
Strategic Objectives
TOURISE aligns with Saudi Arabia’s broader push to become a global tourism hub, backed by major infrastructure investments, streamlined visas, and high-profile events. In 2024, Saudi Arabia achieved its Vision 2030 target of attracting 100 million visitors annually, years ahead of schedule, with tourism now contributing nearly 5% to the nation’s GDP.
Global Impact
TOURISE is poised to redefine the global tourism landscape by:
Fostering Public-Private Partnerships: Encouraging collaboration between governments and private entities to drive innovation and investment in tourism.
Promoting Sustainable Tourism: Integrating sustainable practices to ensure long-term environmental and economic benefits.
Leveraging Technology: Utilizing advancements in AI and mobility to enhance travel experiences and operational efficiency.
Upcoming TOURISE Summit
The inaugural TOURISE Summit will be held in Riyadh from November 11 to 13, 2025. This exclusive, invite-only event will showcase innovations and strategic discussions focused on reshaping tourism. The summit will cover vital themes such as AI-powered tourism, disruptive business models, enhanced travel experiences, and sustainable growth.
With the launch of TOURISE, Saudi Arabia is not only positioning itself as a leader in global tourism but also setting a precedent for how nations can collaboratively shape the future of travel through innovation, sustainability, and strategic partnerships.
Official Website – https://www.tourise.com/en/home
